The NBA All-Star game will be broadcast on TNT later this month. To promote the annual hoops showcase the station teamed up with Macklemore & Ryan Lewis for a special video for the song “Wings.” Check it out above.
It’s an interesting move for a few reasons. First, there is already a video for “Wings.” It was released in 2011 thanks to the help of a Kickstarter that raised more than $18,000. The other interesting aspect is the message of “Wings,” which is a message that’s strongly anti-sneaker consumerism culture. And of course the title of the song is a reference to major NBA sponsor Nike, so there’s that as well.
TNT’s version of “Wings” sculpts the song to have a pro-NBA message, making it much more digestible for the general public. I can hear the sell out shouts from all of the haters now. Watch the TNT version above and the original version of the song below.
It’s weird right? The NBA version completely strips out the thesis of the song.
At least it’s a cool commercial.
I don’t really know what I think about it just yet.